The Twist Flavored & Sparkling Water Dispenser Hydrated Thousands of Marathoners in Chicago and NYC at the Two World Majors

The Twist Flavored and Sparkling Water Dispenser was front and center during two of the seven Abbott World Marathon Majors race weeks this past fall: the Abbott Health & Fitness Expo during the Bank of America Chicago Marathon in October and the TCS New York City Marathon Expo Presented by New Balance in November. 

Culligan: Official Water Solutions Partner of the TCS NYC Marathon and Proud Partner of the Bank of America Chicago Marathon

Culligan Quench’s parent company, Culligan International, proudly served as the Official Water Solutions Partner for the TCS New York City Marathon and as a Supporting Sponsor for the Bank of America Chicago Marathon, providing more sustainable hydration to thousands of dedicated runners. The Twist served as part of a larger effort to avoid single-use plastic bottle waste at the Culligan Hydration Station at the Expo at both events.  

How the Twist Reduced Plastic Waste and Kept Runners Hydrated  

“Twist is Culligan Quench’s newest innovation in enhanced and flavored water,” said Todd Peterson, President of Culligan Quench. “We’re excited that Twist was so well-received at the expos, offering marathon runners a healthy, customized, plastic-saving water  that hydrates and tastes great.”

The Culligan booths welcomed hundreds of thousands of visitors, with more than 27,000 choosing to hydrate with Twist. Altogether, the machine recorded 27,727 dispenses, 73% flavored and 35% sparkling, underscoring runners’ appetite for taste and variety. 

We were even able to track racers’ hydration trends! Top runner-approved Twist flavors included: 

1. Watermelon
2. Cherry Lime
3. Mix Berry
4. Pineapple Strawberry
5. Peach Mango 

The Twist flavored and sparkling water dispenser connects directly to existing water lines. Therefore, it was able to deliver a continuous flow of delicious, filtered water without ever having to rely on plastic bottled water.  In total, Twist’s bottles-saved calculator tracked 15,260 plastic bottles replaced between the two events. 

“Marathon runners are intentional about what they put into their bodies, and their water should be no exception. Twist delivers cleaner, safer, better-tasting water through advanced filtration, giving runners the peace of mind they’re looking for,” said Jeff Price, VP of Product Marketing at Culligan Quench. “We were thrilled to see Twist help thousands of runners stay hydrated with expertly filtered, great-tasting water.” 

What is the Twist? Overview of the Flavored & Sparkling Water Dispenser 

Twist gives you more than 675 ways to enjoy your water, cold or hot, still or sparkling, with bursts or blends of zero-calorie flavors. You can choose from eight delicious flavors or mix up to three to create your own custom combination. You can even boost your drink with Natural Sweetener, Caffeine, Immunity, or Electrolytes for an added edge. See the full list of flavors and boosts to choose from below. 

Based on an average of 200 employees consuming two 12-oz drinks per day, Twist can save approximately 40,000 plastic bottles annually per customer. Plus, compared to bottled and canned drinks, Twist can save up to 55% on beverage costs while also reducing storage needs and restocking hassle.  

Which major event will the Twist Flavored and Sparkling Water Dispenser show up next? Follow us on social media to stay in the loop. Interested in the Twist Flavored and Sparkling Water Dispenser for your business? Contact a Culligan Quench Water Expert to learn how you can get one of these machines installed in your workplace today.